The only way to get smarter about how to invest your marketing dollars is to document and measure what’s happening now in your business.  What you’ve measured, you can then improve. Marketing Spend The first step to measuring what you spend on marketing is to aggregate all of the costs.  They may be in one […]

Liquidity in business has nothing to do with water, milk, or juice! It describes how quickly you can sell an asset and convert it into cash. Cash is the most liquid asset of all.  Real estate, in contrast, is not quite as liquid because it could take months to sell it to a new owner. […]

Deciding on the kind of business you want to start is a very big decision. Some require specialized skills that either the owner or employees will need. Others require a substantial initial capital outlay. In any case, it’s always a good idea to consider the health of the industry you’ll be entering in. While we […]

At first glance, this article topic might seem too simple.  After all, to get paid, don’t you just take money out of your business?  Well, yes, but there is much more to it in the long run as well as from an accounting side.  Let’s take a look. The Traditional Paycheck If you’ve ever worked […]